A new visual identity for leadership consultant and business coach Anja Lange
For leadership consultant Anja Lange, we developed a visual identity built around the qualities personal, welcoming, inviting, playful, professional, creative, energetic, and powerful — all expressed with a human and feminine touch.
As part of the identity, we defined a lively and vibrant colour palette and created a set of graphic elements — a triangle, a circle, a square, and a wave. Together they symbolize ideas such as movement, change, energy, harmony, direction, order, wholeness, and community.
The project included the design of a new website, along with business cards, postcards, stickers, communication cards, and a presentation template.
Thank you for a wonderful collaboration, both with Anja and with Pixlkraft, who seamlessly developed the website based on our design.
Check out the website – link