Lower East

Visual identity

postcards
www.anjalange.dk
business cards

For leadership consultant Anja Lange, we developed a visual identity built around the qualities personal, welcoming, inviting, playful, professional, creative, energetic, and powerful — all expressed with a human and feminine touch.

As part of the identity, we defined a lively and vibrant colour palette and created a set of graphic elements — a triangle, a circle, a square, and a wave. Together they symbolize ideas such as movement, change, energy, harmony, direction, order, wholeness, and community.

The project included the design of a new website, along with business cards, postcards, stickers, communication cards, and a presentation template.

Thank you for a wonderful collaboration, both with Anja and with Pixlkraft, who seamlessly developed the website based on our design.

Check out the website – link

communication cards
graphic elements
stickers