Lower East

visual identity

The new logo for European Film College
The logo for the European Film College
And in colors

The new visual identity for the European Film College does just that — it positions the school as a distinctive presence, sparking curiosity and drawing people in. It portrays the school as an exciting destination, one that captivates and inspires.

Beyond aesthetics, the visual identity serves as a vital tool for daily communication, embodying the school’s vision and values.

Our goal is for this new identity — with its energy, playfulness, creativity, and trustworthiness — to become a source of inspiration. We aim for it to empower the school to confidently pursue its future goals, marking the start of an exciting new chapter.

Business cards
We call them communication cards
Stickers
An example of an add
Poster proposal

Research, process and inspiration

In our work with the new visual identity, we have, through thorough research, looked into – and been inspired by – the school’s visions, values, history, surroundings, and architecture.

We explored the architectural philosophies of Heikkinen and Komonen, the designers of the original buildings, as well as Sleth Architects, who designed the new circular community building, Kosmorama.

The Bauhaus movement (1919–1933) also served as a significant source of inspiration, sharing many parallels with the European Film College; architecturally, artistically, and socially.

Like Bauhaus, the college fosters a collaborative environment where students and teachers live, create, and learn together through workshop-based teaching and a lively social community.

We also studied geometric shapes and elements from the school’s architecture, Bauhaus principles, film aesthetics, and playful, game-inspired design for inspiration to shape the new visual identity.

Poster proposals
Instagram

Interviews, visions and dreams

Through dialogue and interviews, we have gained valuable insights into the essence of the European Film College. We immersed ourselves in the school’s environment, spending days at the school, participating in events, watching students’ films, enjoying wonderful lunches, and engaging with students, teachers, staff, and principals.

These experiences allowed us to deeply understand what EFC represents, how students perceive the school, and the visions and dreams of its community.

The face at Facebook
And a total new website
The website

You can check out the website in this fine link to the European Film College