A visual identity creates recognition; it’s how you present yourself to the world and how others perceive you. A strong, dynamic, and clear visual identity sets you apart and ensures you stand out from the crowd.
The new visual identity for the European Film College does just that — it positions the school as a distinctive presence, sparking curiosity and drawing people in. It portrays the school as an exciting destination, one that captivates and inspires.
Beyond aesthetics, the visual identity serves as a vital tool for daily communication, embodying the school’s vision and values.
Our goal is for this new identity — with its energy, playfulness, creativity, and trustworthiness — to become a source of inspiration. We aim for it to empower the school to confidently pursue its future goals, marking the start of an exciting new chapter.
Research, process and inspiration
In our work with the new visual identity, we have, through thorough research, looked into – and been inspired by – the school’s visions, values, history, surroundings, and architecture.
We explored the architectural philosophies of Heikkinen and Komonen, the designers of the original buildings, as well as Sleth Architects, who designed the new circular community building, Kosmorama.
The Bauhaus movement (1919–1933) also served as a significant source of inspiration, sharing many parallels with the European Film College; architecturally, artistically, and socially.
Like Bauhaus, the college fosters a collaborative environment where students and teachers live, create, and learn together through workshop-based teaching and a lively social community.
We also studied geometric shapes and elements from the school’s architecture, Bauhaus principles, film aesthetics, and playful, game-inspired design for inspiration to shape the new visual identity.
Interviews, visions and dreams
Through dialogue and interviews, we have gained valuable insights into the essence of the European Film College. We immersed ourselves in the school’s environment, spending days at the school, participating in events, watching students’ films, enjoying wonderful lunches, and engaging with students, teachers, staff, and principals.
These experiences allowed us to deeply understand what EFC represents, how students perceive the school, and the visions and dreams of its community.
You can check out the website in this fine link to the European Film College