Over the last couple of weeks I have been working with the question – how to promote Lower East Lab? What can we do right here and now? What will need time to grow and what would happen if we had no limitations and could do whatever we wanted?
Can we do a big billboard in the middle of Alexander Platz, should we cover the city in cool posters and stickers, do we need a bike or a bathtub for the entrance? So people can find us when they are invited to different events. And what about all the inspiration going on at The Lab – how can we promote that? All questions I have been asking myself the last couple of weeks – to push me to be open, creative and to come up with the best ideas possible.
The great thing about this process is that you can stay open minded all the way because nothings has to be settled right away. You can always pick and choose at the end.
This is some pictures of my process and the products I have been working on. All of them still in process…
/ Casper, the intern