Lower East

Lower East Lab

it’s the blog

This is the blog for lower east & lower east lab. A mix of stuff from our design & communication world (things we do, things we have done, and things we experience and get inspired from) and news from our lab – where all kind of actions and experiments can happen – that be workshops, creative meetings, urban safaris (with focus on start up, architecture, design or food), and events, dinners and a lot more.

workshop

How to communicate your business

September 19, 2017

Last week Lower East facilitated the Climate-KIC Nordic Bootcamp: “How To Communicate Your New Business – and Build a Community Around Your Startup” in Copenhagen, Denmark. Around 30 nordic Greenhouse and Accelerator startups participated in the workshop, arranged by Climate-KIC Nordic.

The theme was: “Being able to communicate your new, and often still “un-finished” business, to the world is a vital part of starting up and growing your network of customers, community and enthusiastic fans!“

The focus and purpose of this bootcamp was to give the participants new businesses a varied set of communication tools. To learn how to use important means such as storytelling, visuals, presentations and events, as part of marketing business and building a community around it. With a mix of talks, group work, coaching, feedback and presentations, the workshop got to work on communication challenges, getting priorities straight and helped to sketch new communication strategy.

Impressions from the day at Republikken in Copenhagen:

IMG_3639blog

Lower East facilitating at the Climate-KIC Nordic Bootcamp in Copenhagen

IMG_3663blog

Lower East facilitating at the Climate-KIC Nordic Bootcamp in Copenhagen

IMG_3645blog

Lower East facilitating at the Climate-KIC Nordic Bootcamp in Copenhagen

comm-workshop

The content at the Climate-KIC Nordic Bootcamp in Copenhagen

IMG_3647blog

Group work at the Climate-KIC Nordic Bootcamp in Copenhagen

IMG_3655blog

Group work at the Climate-KIC Nordic Bootcamp in Copenhagen

workshop3q

3 opening questions at the Climate-KIC Nordic Bootcamp in Copenhagen

IMG_3653blog

Serious listening at the Climate-KIC Nordic Bootcamp in Copenhagen

IMG_3661blog

Group work at the Climate-KIC Nordic Bootcamp in Copenhagen