Lower East

Lower East Lab

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This is the blog for lower east & lower east lab. A mix of stuff from our design & communication world (things we do, things we have done, and things we experience and get inspired from) and news from our lab – where all kind of actions and experiments can happen – that be workshops, creative meetings, urban safaris (with focus on start up, architecture, design or food), and events, dinners and a lot more.

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How to communicate your unfinished business

November 10, 2015

Working with the students

Last week the Lower East teaching task force went to Bern, Switzerland to teach, talk – and work with the students from KaosPilots Switzerland Team SUI2. They are now on their 3rd, and last year at the school, and will be working mainly at their final project until next summer.

A part of my task was to help each student to have clarity of:
– how the student can communicate his or her research and learning journey.
– how the student can communicate his or her unfinished final project.
– a strategy of how the student can reach out into his or her various communities with the leading questions and the vision of their dream projects, so people can respond to their projects.
– how to use their communication strategy to earn money and/or to get to potential sponsors and partners.
– how to be honest with where they are at with their project development right now – and be able to speak about the dream and the high ambitions that are linked to their projects, inviting other people to join them as partners or supporters at this early stage.

We were discussing and looking at pro and cons with the known tools/media/platforms like websites, blogs, facebook, twitter, email, newsletters, the good old printed stuff like business cards, business stripes, postcards, flyers – and trying to get nearer what can move and communicate my project, what can be that special ‘thing’ that creates special awareness and interest of my (still) unfinished business?

We were putting focus on how to at the same time, develop your new project (and future business) and start the process of reaching out, of communicating, of getting the first clients and partners in sight. Most likely with a very small budget…

All that stuff in only three days, including 15 minutes speed coaching with each student. The days were intense, funny, cosy and challenging in the best way. The students did a very, very fine ‘job’! Now on better track with their new businesses, with power and a good portion of energy.
Keep an eye on them – you will meet them out there in the future!

You can follow the school at the schools website and at their blog – and of course on facebook.

how to communicate unfinished business © lower east

how to communicate unfinished business © lower east

 

the quality of the connections... charles eames © lower east

the quality of the connections… charles eames © lower east

 

the lower east communication model © lower east

the lower east communication model © lower east

 

4-how-IMG_7097

do your homework © lower east

 

At the KaosPilots Switzerland © lower east

At the KaosPilots Switzerland © lower east

 

At the KaosPilots Switzerland © lower east

At the KaosPilots Switzerland © lower east