Lower East

Lower East Lab

it’s the blog

This is the blog for lower east & lower east lab. A mix of stuff from our design & communication world (things we do, things we have done, and things we experience and get inspired from) and news from our lab – where all kind of actions and experiments can happen – that be workshops, creative meetings, urban safaris (with focus on start up, architecture, design or food), and events, dinners and a lot more.

The Intern speaking – How to promote Lower East Lab

February 27, 2015

Over the last couple of weeks I have been working with the question – how to promote Lower East Lab? What can we do right here and now? What will need time to grow and what would happen if we had no limitations and could do whatever we wanted?

Can we do a big billboard in the middle of Alexander Platz, should we cover the city in cool posters and stickers, do we need a bike or a bathtub for the entrance? So people can find us when they are invited to different events. And what about all the inspiration going on at The Lab – how can we promote that? All questions I have been asking myself the last couple of weeks – to push me to be open, creative and to come up with the best ideas possible.

The great thing about this process is that you can stay open minded all the way because nothings has to be settled right away. You can always pick and choose at the end.

This is some pictures of my process and the products I have been working on. All of them still in process…

/ Casper, the intern

In process

In process ©Casper

More from the process

More from the process ©Casper

Different products for The Lab

Different products for The Lab – signs, cards for events, stickers ©Casper

IMG_7436

Lower East stickers taking a walk in Berlin ©Casper

The Lower East Lab bike

The Lower East Lab bike ©Casper

The Lower East Lab bike dressed for Camillo's Cafeteria event

The Lower East Lab bike dressed for Camillo’s Cafeteria event ©Casper

Mockups of the products – signs, posters, inspiration book, billboard

Mockups of the products – signs, posters, inspiration book, billboard ©Casper

More mockups

More mockups ©Casper

The stickers are still on the walk in Berlin

The stickers are still on the walk in Berlin ©Casper