Lower East

Lower East Lab

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This is the blog for lower east & lower east lab. A mix of stuff from our design & communication world (things we do, things we have done, and things we experience and get inspired from) and news from our lab – where all kind of actions and experiments can happen – that be workshops, creative meetings, urban safaris (with focus on start up, architecture, design or food), and events, dinners and a lot more.

How to communicate your project

December 12, 2014

Lower East had this week the pleasure to work with the first year students from Team #3 at the KaosPilots Switzerland  – we had four creative, hectic and funny days, where we focused on ‘how do we communicate our project(s)’, ‘how to communicate your business’ and ‘how to communicate your unfinished business’. How do we get people on board in your project, where do we find the first client, and the next, and the next…. What’s the thing with the importance of having a cool visual identity, how high a priority has the logo (nowadays), what’s a business strip, what’s a mood board, how old fashioned is a flyer, what’s the communication strategy behind and what’s the extra spice in what we are doing?

The students closed the week with wonderful presentations of their work. The future looks bright;  there is a lot of good ideas and untamed creativity going on out there.

When the student is ready the teacher (dis)appears 😉

Pictures from the work in progress at the KaosPilots in Bern.

“How to communicate your project“. Kaospilots Switzerland Team#3. ©lowereast

“How to communicate your project“. Kaospilots Switzerland Team#3. ©lowereast

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“How to communicate your project“. Kaospilots Switzerland Team#3. ©lowereast

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“How to communicate your project“. Kaospilots Switzerland Team#3. ©lowereast

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“How to communicate your project“. Kaospilots Switzerland Team#3. ©lowereast

howto-team3-5

“How to communicate your project“. Kaospilots Switzerland Team#3. ©lowereast

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“How to communicate your project“. Kaospilots Switzerland Team#3. ©lowereast

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“How to communicate your project“. Kaospilots Switzerland Team#3. ©lowereast

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“How to communicate your project“. Kaospilots Switzerland Team#3. ©lowereast